美的海信组CP，“黑白配”释放什么信号？家电存量竞争玩法变了

Core Viewpoint - The collaboration between Midea Group and Hisense Group marks a significant shift in the competitive landscape of the domestic home appliance industry, moving from fierce rivalry to a cooperative approach to tackle challenges in the evolving global economy and technology environment [2][3]. Group 1: Strategic Cooperation - Midea Group and Hisense Group will focus on AI applications, advanced manufacturing, and smart logistics as part of their strategic cooperation [2][3]. - The companies plan to develop a wide range of digital and AI application platforms, particularly in manufacturing and logistics, while also exploring green factories and industrial internet collaboration [3][5]. - Both companies aim to enhance their core technology capabilities and optimize their production and logistics systems through this partnership [3][5]. Group 2: Background and Market Context - The collaboration is seen as a response to the changing market dynamics, where traditional competitors are now seeking to combine strengths rather than compete head-to-head [6][8]. - Midea Group and Hisense Group have different core focuses, with Midea primarily in white goods and Hisense in black goods, which reduces direct competition and allows for collaboration [7][8]. - The partnership is also influenced by external factors such as tariff disputes affecting the home appliance industry's international expansion [7][8]. Group 3: Financial Performance and Market Impact - Hisense Group reported a projected revenue of 214.3 billion yuan for 2024, with overseas income accounting for 996 billion yuan, or 46.5% of total revenue [8]. - Midea Group disclosed a revenue of 409.1 billion yuan for the previous year, with overseas revenue making up 41% [8]. - The market reaction to the collaboration has been muted, with Midea's stock price showing a slight increase while Hisense's stock performance varied [8].