瞄准大六座SUV市场销量前三强 领克冲击39万辆年度销量目标

Core Insights - The competition in the SUV market is intensifying, with new players entering the previously niche segment, particularly in the mid-to-large SUV category [2][3] - The Shanghai Auto Show showcased 206 models, with SUVs accounting for 53% of the exhibition, highlighting the growing focus on this segment by various automakers [2] - The demand for six-seat SUVs is rapidly increasing, driven by changing consumer preferences and supportive government policies [3] Market Trends - The mid-to-large SUV market is experiencing significant growth, with large SUVs leading the charge, showing a compound annual growth rate (CAGR) of 46.3% from 2018 to 2023 [3] - The penetration rate of new energy vehicles in the large vehicle market has surged from 3.1% in 2018 to 49.1% in 2023, indicating a shift towards electrification [3] Product Development - The Lynk & Co 900 aims to establish itself as a benchmark product in the large six-seat SUV market, with a sales target of 390,000 units [2][3] - The Lynk & Co 900 is positioned as an "intelligent and versatile flagship six-seat SUV," focusing on space, intelligence, performance, and safety [5] - The vehicle features advanced intelligent driving systems, including a comprehensive sensor matrix powered by NVIDIA technology [5] Competitive Strategy - The pricing strategy for the Lynk & Co 900 is carefully considered, with a limited-time price range of 289,900 to 396,900 yuan, reflecting the competitive landscape [6] - The collaboration between Lynk & Co and Zeekr is expected to enhance their market presence, with each brand targeting different segments within the large SUV market [8] - Lynk & Co focuses on family-oriented features, while Zeekr targets a more luxurious and business-oriented consumer base [8]