东皋沂评 | 家电以旧换新：提振消费的有力引擎

Group 1 - The home appliance trade-in policy has been strengthened and expanded this year, optimizing the subsidy range and policy process, leading to sales of 124.74 billion yuan by April 12 from 12 categories of home appliances [1] - The policy has provided tangible benefits to consumers, expanding the subsidy range and offering more choices for upgrading appliances at favorable prices, thus stimulating consumer demand for quality living [4] - For home appliance companies, the policy presents a significant development opportunity, increasing market demand and encouraging R&D investment to launch new products that meet consumer needs [4] Group 2 - From a macroeconomic perspective, the home appliance trade-in policy plays a crucial role in boosting consumption and driving economic growth, impacting various related industries such as production, logistics, and after-sales services [5] - There are challenges in the implementation of the policy, including insufficient consumer awareness and a lack of standardized recycling processes, which can hinder the effectiveness of the policy [5] - To address these issues, collaboration between the government and enterprises is essential to enhance promotion and improve the recycling system, ensuring effective policy implementation nationwide [7][8]