重庆荣昌借卤鹅热度打造特色品牌 让流量赋能产业链成长

Group 1 - Chongqing's Rongchang District has implemented various measures to enhance tourism, including free public transportation, free admission to scenic spots, and opening government canteens to serve local cuisine during the May Day holiday [1] - The district received 2.345 million visitors during the holiday, marking a year-on-year increase of 168.2%, while sales of Rongchang's marinated goose reached over 290,000 units, a staggering increase of 752.53% [2] - The Rongchang marinated goose, a 300-year-old intangible cultural heritage food, is being promoted through the establishment of an industrial park that will integrate breeding, processing, and logistics, aiming for a complete production chain [2] Group 2 - The Goose Hall Food Company is facing a demand gap of 3,000 to 5,000 marinated geese daily, with current production capacity limited to 5,000 units [2] - The company is cautious about expanding production capacity due to potential negative impacts on quality and the risk of overproduction if demand decreases [2] - Strategies include temporarily renting production facilities and strictly controlling recipe quality to ensure product standards are maintained [2]