“新中式游”成假日消费热点

Group 1 - The "May Day" holiday saw a significant increase in travel popularity, with new styles of travel such as "new Chinese-style tourism" gaining traction, focusing on cultural experiences and local cuisine [1][2] - Douyin's consumption data indicates a strong rise in offline spending, with hotel and scenic spot package orders increasing by 116% year-on-year, and family dining orders up over 70% [1] - Popular small towns and unique cultural experiences are attracting more visitors, with notable increases in group orders for accommodations and dining in cities like Tongling, Yichun, and Tongliao [1] Group 2 - Family outings have become a common choice, boosting consumption in themed parks and vacation areas, with parent-child dining and accommodation orders increasing by 86% and 84% respectively [2] - The popularity of local delicacies surged, with orders for Rongchang braised goose increasing by 53 times, and other regional dishes also seeing significant growth [2] - The rise of short videos and live streaming content has drawn more tourists to experience "new Chinese-style tourism," with related video views reaching nearly 500 million during the holiday [2] Group 3 - Chinese-style scenic spots have emerged as popular destinations, with places like Wansui Mountain and Hangzhou Song City seeing notable increases in visitor numbers and spending [3] - The integration of entertainment and cultural experiences, such as themed street areas and drone light shows, has enhanced visitor engagement, leading to a 90% increase in surrounding accommodation bookings [3] - Douyin's commitment to providing quality content and product offerings aims to enhance consumer experiences during holidays and support the development of cultural tourism [3]