从一个“传播贡献奖”引发的争议说起（锐见）

Core Viewpoint - The debate surrounding the awarding of the "Communication Contribution Award" to Dong Yuhui highlights the ongoing tension between serious and popular literature, emphasizing the need for literature to engage with a broader audience in the context of new media and internet culture [1][2]. Group 1: Literature and New Media - Literature faces significant challenges in reaching readers due to the dominance of visual media forms like films and short videos, which have greater dissemination advantages in the current fragmented information landscape [2]. - The success of literary magazines like "People's Literature" and "Harvest" in live streaming events, achieving over a million subscriptions and billions of likes, indicates a shift in how literature can be promoted and consumed [2]. - The emergence of live streaming as a platform for literary engagement allows authors to connect directly with readers, transforming literature into a more accessible and communal experience [2][3]. Group 2: The Role of Literature in Society - The recognition of Dong Yuhui's contributions through the "Communication Contribution Award" reflects a broader effort within the literary community to adapt to new communication forms and reach wider audiences [3]. - The notion that literature should embrace new media to thrive suggests a paradigm shift where classic works can find renewed relevance in the digital age, as indicated by the positive reception of literary promotions through live streaming [3]. - The importance of having knowledgeable literary advocates in the live streaming space is emphasized, as superficial promotion may not lead to genuine engagement with literature [3].