LI AUTO(US:LI) Mei Ri Jing Ji Xin Wen·2025-05-09 00:17Core Viewpoint - The launch of the refreshed Li Auto L series models aims to enhance driving assistance features and improve overall user experience, with a focus on value rather than just adding functionalities [1][6]. Pricing and Model Details - The prices for the new Li Auto L series models are as follows: L6 priced between 249,800 to 279,800 yuan; L7 between 301,800 to 359,800 yuan; L8 between 321,800 to 379,800 yuan; and L9 between 409,800 to 439,800 yuan [1]. Upgrades and Features - The L series models feature significant upgrades in driving assistance, with the AD Pro system now utilizing the Horizon Journey 6M chip and the AD Max system upgraded to the new NVIDIA Thor-U chip [2]. - All models in the L series are equipped with ATL all-weather LiDAR, enhancing the active safety capabilities of both AD Pro and AD Max systems [4]. - The AI assistant "Li Xiang Classmate" has been upgraded to include memory capabilities and can assist with tasks such as ordering food and booking tickets [5]. Market Position and Sales Outlook - Li Auto's sales from January to April reached 127,000 units, marking a 19.4% year-on-year increase, but still lagging behind competitors like Xpeng Motors [9]. - Analysts believe the launch of the refreshed L series could mark a turning point for sales, especially as the company has a clear product strategy and is expanding its direct sales channels [9].