寻求外援，海泰北外滩去化艰难？

Core Insights - The Hai Tai North Bund project in Shanghai, which boasts unique features such as a rooftop helipad and luxury amenities, has faced challenges in sales despite its high-profile branding and location [1][5][7] - The project has been slow to sell, with only 74 out of 150 units sold as of May 8, 2023, indicating a significant gap between market expectations and actual performance [1][8] Sales Information - Total units available: 151, with a total area of 71,175.65 square meters [2] - Units sold: 74, covering an area of 34,226.05 square meters, leaving 77 units available for sale [2] - The second phase of the project is set to release 43 units by December 2024, with an average price of approximately 170,000 yuan per square meter [8] Market Position and Competition - Hai Tai North Bund is positioned as a top-tier luxury residential project in Shanghai, yet it has not attracted high-end buyers as expected [5][8] - The project faces stiff competition in the luxury market, with many similar offerings available, which has increased sales pressure [8] Development and Delivery Challenges - The developer, Hai Tai Real Estate Group, has limited experience in high-end residential projects, raising concerns about the project's final quality [9][10] - The expected delivery date is December 31, 2024, but there are no confirmed updates on the project's progress, leading to speculation about potential delays due to poor sales or funding issues [10] Strategic Partnerships - Recently, Hai Tai North Bund partnered with Anaya to create a "spiritual garden" lifestyle destination, aiming to enhance the project's appeal and boost sales [4][8]