Core Insights - Guomai Culture (301052) reported a revenue of 582 million yuan for 2024, marking a year-on-year growth of 21.76%, despite a decline in net profit [1][2] - The company’s main business remains stable, with significant growth in the book agency distribution business, which saw a revenue increase of 566.52% [1][2] - In Q1 2025, the company achieved a revenue of 124 million yuan, reflecting a year-on-year growth of 33.14%, and a net profit increase of 78.52% [1] Revenue and Profitability - In 2024, the overall book retail market in China faced a decline, with a total market scale of 112.9 billion yuan, down 1.52% year-on-year [2] - Guomai Culture's revenue from book planning and distribution reached 536 million yuan, growing by 17.71%, while digital content revenue increased by 28.23% to 17.51 million yuan [2] - The company maintained high gross margins, with book distribution and internet book sales gross margins at 43.61% and 54.29%, respectively [2] Sales and Marketing Innovations - Guomai Culture has developed an innovative "CBC" sales model, effectively connecting "2C + 2B" sales channels, reaching nearly 100 million users [4] - The company’s internet user base grew from 90.08 million at the end of 2023 to 99 million by the end of 2024, a 9.90% increase [3] - The average ROI for internet advertising reached 4.7, with internet sales revenue increasing from 116 million yuan in 2023 to 130 million yuan in 2024, a growth of 11.80% [5] AI and Technological Advancements - Guomai Culture is actively engaging in AI development, having created the "AI Proofreading King" product, which automates proofreading processes [6] - The company’s self-developed large language model "Pyramid" is the only one in the publishing industry to receive regulatory approval, enhancing proofreading accuracy [6] Content Development and Market Expansion - The company has built a vast database of over 4,000 classic books, with 46 titles selling over 100,000 copies in 2024 [7] - Guomai Culture's entry into the educational book market saw a dramatic increase in sales, reaching 286 million yuan, a nearly 14-fold growth compared to 2023 [7] - The company successfully launched the commemorative book "Beyond the Notes: Lin Junjie 20th Anniversary," achieving a remarkable sales figure of 400 million yuan in its first month [8]
创新销售模式聚合跨界资源 果麦文化2024年营收同比增长21.76%