体旅融合添彩峨眉山

Group 1 - The 2025 China Mountain Trail Running Open (Leshan·Emei Mountain Station) and the "Emei Travel Co., Ltd." Cup 2025 Emei Mountain Trail Challenge attracted over 4,500 trail runners from around the world to Sichuan Emei Mountain, a UNESCO World Heritage site [1] - Emei Mountain is actively creating new scenarios for the integration of sports and tourism, offering unique tourism routes that include intangible cultural heritage experiences, Zen tea tasting, and specialty cuisine, providing a full-service experience for participants and visitors [1] - Emei Mountain Tourism Co., Ltd. is focusing on transforming from a traditional cultural tourism enterprise to an emerging cultural tourism complex, enhancing its offerings in ticketing, hotels, cable cars, and tea industry, while also developing digital economy, immersive performances, educational tourism, and cultural media [1] Group 2 - The company is promoting the upgrade from traditional sightseeing to leisure vacations, health and wellness retreats, and cultural experiences, while continuously advancing the integration of sports and cultural tourism [1] - Emei Mountain has been actively participating in various sports events, including the China Super Football League, National Bridge Championship, Sichuan Provincial Games, and Leshan Marathon, aiming to build a "National Sports Tourism Demonstration Base" to enhance its influence and competitiveness in the international tourism market [1]