KWEICHOW MOUTAI(SH:600519) Feng Huang Wang Cai Jing·2025-05-09 01:26Group 1 - The core viewpoint of the article highlights the release of the "Brand Finance 2025 China Brand Value Top 500" report, showcasing Moutai's brand value growth of 16.5% to reach $58.4 billion, maintaining its position as the most valuable liquor brand in China [1] - Moutai's brand strength rating is AAA+, attributed to its efforts in enhancing brand image through cultural activities domestically and its precise "one country, one policy" strategy for international market expansion into 66 countries and regions [1] - As of 2024, Moutai's investment in research and development has reached 820 million RMB, focusing on technological innovation and cultural integration to strengthen its global competitiveness [1] Group 2 - Brand Finance is an independent third-party brand valuation and strategic consulting firm, collaborating with international standard organizations to establish brand valuation and assessment standards [2] - The "Brand Finance 2025 China Brand Value Top 500" report includes key performance indicators of listed brands, highlights of innovation and technology research, and insights on global brands in sustainability, all based on international accounting standards [2] - Brand Finance has provided brand valuation assessments and consulting services for nearly ten thousand brands across major economies, focusing on top Chinese brands since its establishment [2]