Google Expands AI Tools to Combat Evolving Scam Tactics

Core Insights - Google has launched a new suite of AI-powered safety features to combat sophisticated scams across its platforms [1] Group 1: AI Integration and Features - The on-device large language model, Gemini Nano, has been integrated into Chrome's Enhanced Protection mode, allowing real-time analysis of websites to detect threats like tech support scams [2] - Chrome on Android now includes AI-powered notification alerts that warn users of suspicious notifications, providing options to unsubscribe or view blocked content [3] - Google Messages and Phone by Google have implemented on-device Scam Detection for texts and calls, scanning for scam-like behavior in various message formats and voice calls [4] Group 2: Effectiveness and Impact - Google's AI now blocks 20 times more scam websites compared to three years ago, attributed to improved detection of coordinated scam networks and support for multiple languages [5] - In 2024, new protections have reduced scams impersonating official sites by over 70% [5] - The company aims to use AI not only for innovation but also as a defensive measure to protect users and its brand by preemptively addressing scams [6]