“熊猫专列·成都号”首发试乘 交通工具进阶“文旅综合体”

Core Insights - The "Panda Special Train" has evolved into a "cultural tourism complex" over five years, with plans for high-end market positioning by 2025 [1][4]. Group 1: Product Development - The third-generation "Panda Special Train" consists of 18 carriages, accommodating up to 132 passengers [4]. - The inaugural journey features a 16-day, 15-night tour priced at 55,900 yuan, with tickets sold out six months in advance, primarily to international tourists from Japan, South Korea, and Europe [4]. Group 2: Revenue and Market Strategy - The brand has achieved annual revenue exceeding 50 million yuan, showcasing a successful model of activating an entire industry chain through a single train journey [4]. - Future plans include new product offerings such as "train + wellness" and "train + study," targeting a wide range of age groups [4]. Group 3: Operational Excellence - The "Panda Special Train" has operated 119 journeys with zero accidents, demonstrating meticulous safety management with 47 detailed safety protocols [5]. - The service has catered to over 34,000 passengers across various destinations, including Guizhou and Xinjiang [5]. Group 4: Future Expansion - By 2025, the brand aims to launch routes along the China-Laos Railway and explore "train + cruise" options for cross-border travel in Eurasia [5].