Core Points - The Supreme People's Court implemented new regulations on prepaid consumption on May 1, aimed at addressing issues such as unfair terms and merchant defaults that harm consumer rights [1] - Douyin Life Services introduced a "multiple card model" that offers flexible consumption and controllable risks, effectively mitigating the risks associated with traditional prepaid cards [1] Group 1: Traditional Prepaid Card Issues - Traditional prepaid cards often involve high recharge amounts, fixed usage periods, and difficulties in refunding, which jeopardize consumer funds and rights when merchants face operational issues [1] - The "multiple card model" allows consumers to purchase multiple uses, enabling installment fulfillment and the option to request refunds for unused sessions, addressing these traditional issues [1] Group 2: Benefits of the "Multiple Card Model" - The model has been adopted across popular consumption sectors such as dining, beauty, leisure, parenting, and fitness, allowing consumers to purchase usage based on their needs [1] - For example, parents can select children's interest classes based on the number of sessions, reducing waste from course changes or shifts in children's interests, while fitness enthusiasts can buy classes per session, avoiding long-term commitments [1] Group 3: User Rights Protection Measures - Douyin Life Services has implemented various measures to protect user rights, including optimizing the product review process and introducing rules to prevent the use of prohibited transfer terms [2] - The platform has established a clear refund standard based on the actual payment amount multiplied by the remaining sessions for common consumption scenarios, ensuring reasonable compensation for consumers facing issues [2] - In 2024, the platform will launch a pre-notification and intervention mechanism for "session card refund losses," having already resolved over 28,000 user service issues from January to April this year [2]
预付卡新规落地,抖音生活服务“多次卡”模式先行保障消费者权益
Cai Fu Zai Xian·2025-05-09 02:26