这家经销商在做一种很新的生意

Core Insights - Long-lasting partnership between Changjiu Co. and FAW Toyota for exclusive distribution of Corolla 1.2T in China, focusing on underdeveloped markets and utilizing the "Jiuche GO" digital platform for sales management and customer engagement [2][3][4] Group 1: Partnership Details - Changjiu Co. has signed a project cooperation agreement with FAW Toyota, making it the exclusive distributor for the Corolla 1.2T model in mainland China [2] - The partnership aims to explore incremental market opportunities and implement a new automotive channel model through the "Jiuche GO" platform [2][3] - The collaboration allows for dynamic production adjustments based on market demand, emphasizing a sales-driven production model [8] Group 2: "Jiuche GO" Platform - The "Jiuche GO" platform, launched in March 2024, leverages big data and cloud computing to enhance market analysis and user services [3] - The platform connects upstream manufacturers with county-level markets, creating a new retail ecosystem for automotive sales [3][4] - As of April 2025, the platform has registered over 52,300 automotive dealers, covering 1,376 county-level markets across China [4] Group 3: Market Context - The Corolla 1.2T model was chosen despite a 37.7% year-on-year sales decline, indicating its importance in maintaining overall sales for the Corolla lineup [5][6] - The model's sales accounted for a significant portion of Corolla's total sales, suggesting it remains a valuable asset for Changjiu Co. [6] - The exclusive distribution model aims to alleviate inventory pressures on FAW Toyota's existing dealer network while avoiding direct price cuts that could harm brand image [7] Group 4: Industry Implications - The partnership represents a shift towards a "sales-driven production" model, allowing for more efficient inventory management and reduced risk for manufacturers [8] - The collaboration is expected to enhance Changjiu Co.'s profitability through targeted marketing strategies in underdeveloped markets [9] - The initiative may serve as a test case for the effectiveness of digital sales platforms in the automotive industry, potentially leading to broader applications in the future [9][10]