上映三个月，《哪吒2》怎么还能单日大盘第一？

Core Viewpoint - The article discusses the ongoing issue of box office manipulation in Chinese cinemas, particularly focusing on the recent "补票房" (supplementing box office) actions taken by cinemas that were found to have engaged in fraudulent practices during the Spring Festival period. This has led to significant financial implications for the industry, with the total amount of supplementary box office exceeding 2 billion yuan, marking one of the largest actions of its kind in history [1][5]. Group 1: Box Office Manipulation - "补票房" actions are a response to cinemas that engaged in fraudulent practices, such as inflating box office numbers, which were discovered through big data analysis [3][5]. - The concept of "影厅服务费" (theater service fee) was introduced to compensate cinemas for the operational costs of special screening rooms, but some cinemas exploited this by charging excessive fees that did not contribute to the official box office [4][5]. - The recent crackdown on these practices has revealed that many cinemas were charging service fees exceeding 30%, violating established regulations [5][6]. Group 2: Historical Context of Box Office Fraud - The term "偷票房" (stealing box office) refers to cinemas underreporting ticket sales to retain a larger share of revenue, a practice that has been prevalent since the implementation of the revenue-sharing system [6][8]. - The first major public awareness of box office fraud occurred with the release of "Avatar" in 2010, where it was estimated that over 20% of ticket sales were unreported [8]. - "挪票房" (moving box office) is another fraudulent practice where ticket sales from one film are reported under another, often to meet funding requirements or revenue-sharing agreements [9][10]. Group 3: Regulatory Measures and Industry Response - In response to the rampant box office fraud, the National Film Administration has implemented stricter regulations and is utilizing advanced technology for monitoring and enforcement [15][16]. - The industry has seen a reduction in the scale of box office fraud, with estimates suggesting that currently about 4% of total box office revenue may still be unreported [15][16]. - The involvement of fans and the public in monitoring box office practices has been highlighted as a significant factor in increasing transparency and accountability within the industry [14].