Core Insights - The new tea beverage industry has become a highly attractive sector in the capital market this year, with several leading companies going public and experiencing significant stock price increases [1][2] - Hushang Ayi, a new entrant in the market, successfully listed on the Hong Kong Stock Exchange on May 8, 2023, with a stock price increase of 40.03% on its debut, reaching a market capitalization of HKD 16.632 billion [1][2] - The company has rapidly expanded its store network, reaching 9,176 stores by 2024, making it one of the top five fresh tea beverage brands in China [2][3] Industry Trends - The market for fresh tea beverages in lower-tier cities is expected to grow significantly, with a projected compound annual growth rate (CAGR) of 22.8% from 2023 to 2028 [3] - By 2030, it is anticipated that 66% of personal consumption growth in China will come from third-tier cities and below, highlighting the potential of the lower-tier market as a growth engine for the industry [3] Company Strategy - Hushang Ayi's store distribution is heavily focused on third-tier cities and below, with over 50% of its stores located in these areas, allowing the company to avoid intense competition in higher-tier cities [6] - The company employs a multi-brand strategy to cover various consumer segments, with its core brand targeting the mass market and other brands catering to different price points [6][7] - Hushang Ayi has optimized its supply chain management, resulting in an increase in gross margin from 26.7% in 2022 to 31.3% in 2024, indicating improved profitability [7]
新茶饮资本盛宴：沪上阿姨(02589)首日大涨40%，成蜜雪后人气新星！