安井食品：2025年新品策略调整，B端延续“及时跟进”，C端调整为“升级换代”

Group 1 - The company is making significant adjustments to its new product strategy for 2025, differentiating between B-end and C-end strategies, with B-end focusing on "timely follow-up" and C-end shifting to "upgrade and replace" [1] - In the frozen fish paste and meat products segment, the company plans to launch a new 6.0 strip product that is smaller in weight, catering to single-person and small family consumption [1] - The company aims to enhance its competitive advantage in frozen dishes, with plans to introduce a 250g pack of volcanic stone grilled sausages for C-end, emphasizing flavor and packaging [1] Group 2 - The company acknowledges the competitive landscape in the frozen prepared foods and frozen noodle products sectors, focusing on leveraging its market share and channel advantages [2] - The acquisition of Dingwei Thai is based on three main strategies: product complementarity, channel complementarity, and the potential for premium pricing in the domestic frozen baking sector [2] - The company plans to enhance its product structure and optimize its market position by focusing on core products and developing new varieties in the frozen noodle category [2]