面包5.8元起，海底捞要当“烘焙界小米”？

Group 1 - Haidilao's bakery brand "拾 耍·SCHWASUA" has officially opened in Hangzhou, attracting high customer traffic since its launch during the May Day holiday, with some popular products selling out by 11 AM [1][3] - The bakery offers a variety of products with prices starting at 5.8 yuan, positioning itself as a cost-effective option, with many items priced under 10 yuan, leading to positive consumer feedback on its affordability [1][4] - The store features over 50 types of baked goods, including popular items like coffee bread, which sells over 200 units daily, often running out of stock [3][4] Group 2 - The store's design adopts a minimalist black and gold theme, with a unique circular glass display for products and interactive elements like a lottery machine to engage customers [4][6] - The bakery market is highly competitive, with a rapid turnover of brands; recent examples include the rise and fall of brands like 熊猫不走 and 虎头局·渣打饼行, highlighting the volatility in the sector [8][9] - Haidilao's entry into the bakery market combines elements of both affordable and premium offerings, aiming to explore a new business model that emphasizes quality while maintaining low prices [11][13]