Core Viewpoint - The company is expected to face profit impacts in 2024 due to impairment and a decrease in project turnover, but a gradual stabilization of gross margins is anticipated as the industry recovers, maintaining a "Buy" rating [1] Financial Performance - In 2024, the company achieved total operating revenue of 311.67 billion yuan, a year-on-year decrease of 10.15%, primarily due to a decline in real estate project turnover; net profit attributable to shareholders was 5.001 billion yuan, down 58.56% year-on-year [2] - The company has adjusted its EPS forecasts for 2025-2026 to 0.45 yuan and 0.49 yuan respectively, and introduced a new EPS forecast of 0.54 yuan for 2027; a target price of 10.17 yuan is set based on a 0.6x PB valuation method [2] Sales and Market Position - The company maintained its industry-leading sales scale, achieving a signed area of 17.9661 million square meters in 2024, a decrease of 24.7% year-on-year, and a sales amount of 323.029 billion yuan, down 23.5% year-on-year; it has remained the top in sales amount for two consecutive years [3] - The company focused on 38 core cities, with sales accounting for 90% of total sales, an increase of 2 percentage points year-on-year; the market share in these cities reached 7.1%, up 0.3 percentage points from 2023 [3] Cash Flow and Asset Management - The company reported positive operating cash flow of 6.3 billion yuan in 2024, marking the seventh consecutive year of positive cash flow; at year-end, cash on hand was 134.2 billion yuan, with receivables from sold but not yet collected funds amounting to 83.2 billion yuan [3] - The company has successfully revitalized approximately 47.5 billion yuan of restricted funds through accelerated investment recovery in joint projects and land reserves [4]
保利发展(600048)2024年年报点评:销售规模保持行业领先 减值影响短期利润