Core Insights - The digital human sector is experiencing significant growth, with varying results among different projects, highlighting the importance of precise positioning and differentiation in the market [1] Group 1: Market Positioning - Each entrepreneur has unique advantages and resources, necessitating a comprehensive user profile and monetization strategy from Ming Shun Technology [3] - A focus on becoming an expert in a vertical market rather than a generalist is emphasized, as demonstrated by a team specializing in digital human services for the education sector [3] Group 2: Business Model - The business model has evolved from simple tool sales to a composite model that includes "basic functions + value-added services + resource integration," which offers greater profit potential [4] - A representative case from a Jiangxi operator illustrates a three-tiered approach: a basic layer charging annual fees based on account numbers, a value-added layer for customized knowledge bases and training, and an ecological layer connecting supply chains for commission sharing through digital human live streaming [5] Group 3: Technology and Competitive Advantage - Ming Shun Technology is confident in its competitive edge, with significant monthly updates to its system, including a major upgrade to digital human short videos and a self-developed engine that enhances speed and cost efficiency [8] - The company's R&D investment accounts for 60% of its budget, focusing on multi-modal interaction and industry model adaptation [8] - The success in the digital human sector relies on systematic operational capabilities, with key factors being precise market positioning, sustainable business model design, and deep partnerships with technology providers [9]
揭秘数字人赛道成功密码:优秀运营商做对了什么?