【央广网评】遏制“胖北来”式歪风 为品牌经济保驾护航

Core Viewpoint - The controversy surrounding the store "胖都来" highlights a troubling trend where businesses attempt to exploit the reputation of established brands like "胖东来" instead of focusing on genuine product and service quality [2][3]. Group 1: Brand Protection and Market Regulation - The emergence of similar names such as "胖西来", "胖南来", and "胖北来" reflects a lack of effective market regulation, allowing opportunistic businesses to thrive at the expense of established brands [2]. - The current regulatory framework, including the "Enterprise Name Registration Management Regulations", emphasizes the protection of legitimate business rights and the maintenance of economic order, but enforcement is lacking [2][5]. - There are significant challenges for companies seeking to protect their intellectual property, including lengthy legal processes and high costs that may outweigh potential compensation [2]. Group 2: Call for Action and Improvement - There is a pressing need for local market regulatory bodies to take proactive measures to foster a better business environment and protect well-known brands from imitation [3][5]. - The upcoming "China Brand Day" and the implementation of the Private Economy Promotion Law present opportunities for enhancing brand protection and promoting high-quality economic development [5]. - A unified approach among various departments is essential to support brand economy growth and to establish a culture of innovation and practical action within society [5].