丰富供给与优化市场同向发力，山东多措并举助推银发经济发展

Core Viewpoint - The Shandong provincial government is committed to enhancing elderly care services and boosting the silver economy by improving the supply of elderly care services and optimizing the consumption market for the elderly [1] Group 1: Optimization of Elderly Care Service Supply - The focus is on meeting urgent elderly care needs such as medical assistance, cleaning, mobility support, and emergency help, by supporting community-based elderly care centers and specialized institutions [3] - There is an emphasis on improving care for special elderly groups, including those with disabilities or cognitive impairments, by establishing specialized care institutions and enhancing the structure of care facility beds [3] - The initiative includes the establishment of community service points for elderly products and rehabilitation aids, aiming to create a chain of large-scale, branded elderly care institutions [3] Group 2: Expansion of Elderly Care Consumption Scenarios - The government supports the integration of elderly care services with various sectors such as property management, healthcare, tourism, sports, and education to create new consumption forms [3] - There is an exploration of pilot programs combining traditional Chinese medicine, rehabilitation, and elderly care services, along with the promotion of a comprehensive health and elderly care service system [3] - The initiative encourages the development of smart elderly care facilities and virtual elderly care services to provide online and offline support for elderly individuals [3] Group 3: Strengthening Elderly Rights Protection - Protecting the rights of the elderly is highlighted as a key issue, with measures to combat fraud against elderly consumers and improve complaint channels for elderly care services [4] - The establishment of an evaluation mechanism for elderly products and services is proposed, which will influence government purchasing decisions and promote a trustworthy consumption environment [4]