如何破冰内销困境？看“持久战”背后的创新突围

Core Viewpoint - The article discusses how Huzhou, a major foreign trade city in Zhejiang, is adapting to the challenges posed by U.S. tariffs by shifting focus to domestic markets, highlighting the difficulties faced and the strategies employed to overcome them [1][5]. Group 1: Market Transition - Huzhou's foreign trade enterprises are actively seeking to expand into domestic markets due to the impact of U.S. tariffs, which have affected over 14% of their exports [1][5]. - A recent event aimed at facilitating the transition to domestic sales attracted over 100 companies, exceeding initial expectations of 70 participants, indicating strong interest in exploring e-commerce channels [3][5]. - The local business department has initiated efforts to identify export companies facing challenges and has created a supply-demand matching platform to assist them in entering the domestic e-commerce market [5][11]. Group 2: Standardization Challenges - The transition from foreign trade to domestic sales is hindered by a lack of unified standards, which complicates the process of listing products on various e-commerce platforms [8][11]. - Huzhou's market regulatory authorities are providing one-on-one guidance to companies seeking "same line, same standard, same quality" certification, which facilitates quicker product listings [11][15]. Group 3: Innovation and Development - Companies are recognizing the need for innovation to thrive in the domestic market, with some reporting a 40% increase in efficiency due to improved product line management [13][21]. - A company specializing in fans and heat sinks has leveraged its proprietary chip technology to expand into new markets, achieving a 20% increase in profit margins [19]. - Another green home furnishings company has diversified its product range to over 1,000 styles and invests more than 20 million yuan annually in R&D to avoid homogenization in products [21][23].