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B站“618”加深与天猫京东种草合作,升级数据共建计划
BILIBILIBILIBILI(US:BILI) news flash·2025-05-09 08:51

Core Insights - Bilibili is enhancing its collaboration with Tmall and JD.com for the upcoming "618" shopping festival, focusing on a data co-construction plan and strengthening grass-planting cooperation [1] Group 1: Marketing Strategy - Bilibili is launching commercial AI data insights capabilities to improve the entire marketing chain, including pre-investment insights, influencer matching, creative generation, and post-investment strategy review [1] - The "Spark Program" indicates that Bilibili has contributed to a new customer rate exceeding 50% across all vertical industries [1] Group 2: Performance Metrics - During last year's "Double 11" shopping festival, Bilibili's GMV (Gross Merchandise Volume) grew by 154% year-on-year, with orders for products priced over 1,000 yuan doubling compared to the same period last year [1]