Core Viewpoint - The mainland fresh food e-commerce platform Dingdong Maicai is making a significant entry into the Hong Kong market through a strategic partnership with DFI Retail Group, aiming for a first-year sales target of HKD 100 million [1][3]. Group 1: Strategic Partnership and Product Offering - Dingdong Maicai will supply seasonal fresh vegetables directly from mainland bases to nearly 280 Wellcome supermarket stores in Hong Kong, as well as online platforms like Wellcome's website and foodpanda [1]. - The initial product offering includes six types of vegetables: romaine lettuce, oilseed lettuce, choy sum, baby bok choy, water spinach, and spring vegetables, all sourced from Dingdong Maicai's direct supply bases [1][3]. - The vegetables are pre-cooled within two hours of harvest and transported in temperature-controlled refrigerated trucks, with a secondary manual sorting process before reaching the stores [1]. Group 2: Market Response and Future Plans - Market feedback indicates that the six vegetable varieties have sold over 100,000 kilograms within a month, with positive remarks on the quality of the choy sum from a store manager [3]. - Future plans include introducing additional vegetables such as bitter melon, okra, and Dutch peas by 2025, along with popular mainland vegetables and regional specialties [3]. - Unique vegetables like Yunnan wild mushrooms and Shandong cucumber will also be introduced to the Hong Kong market for the first time [3]. Group 3: Supply Chain and Technology Integration - The partnership leverages DFI's extensive network of nearly 280 Wellcome stores in Hong Kong and Dingdong Maicai's supply chain advantages to ensure efficient distribution of fresh products from farm to table [3]. - Both companies plan to build a digital cross-border supply chain, utilizing an AI prediction system to dynamically adjust supermarket inventory based on factors like weather and holidays, thereby controlling stockouts effectively [3]. - To ensure quality control, a traceability system will be implemented, allowing consumers to scan a code to view planting records, testing reports, and transportation paths for the supplied vegetables [3]. Group 4: International Expansion - This collaboration marks an important step in Dingdong Maicai's international expansion, with plans to introduce its own brands "Cai Changqing" and "Liangxin Craftsman" to the Hong Kong market by the end of 2024 through a partnership with Lee Kum Kee [4].
从田间到餐桌,内地直供蔬菜上架280家香港超市