Core Viewpoint - China Jinmao has recently completed organizational restructuring and personnel appointments to enhance decision-making efficiency and focus on key cities, with expectations of stable sales ranking growth this year [2][7]. Group 1: Organizational Restructuring - The company has transitioned from a three-tier management structure ("headquarters-regional-city") to a two-tier structure ("headquarters-regional"), reducing the number of regional and city companies from nearly 20 to 14 city companies and 6 business units/areas [3][4]. - The six business units/areas include Longhe, Fujian, Wuhan, Chongqing, Jinan, and Ningbo [4]. - The restructuring aims to improve operational control, enhance organizational agility, and increase decision-making efficiency while maintaining the current workforce size [4]. Group 2: Personnel Appointments - Key personnel have been promoted to manage the newly structured city companies, with notable appointments including Guanchong as the general manager for Shanghai and Ma Hao for Beijing [5][6]. - The company has emphasized that the promotions are based on performance, with several executives taking on larger management responsibilities [5][6]. - The new leadership structure is expected to drive better performance in key regions, particularly in economically developed areas [6]. Group 3: Market Position and Sales Outlook - China Jinmao's sales performance is heavily reliant on the East and North China regions, contributing 68% of the projected sales of 98.3 billion yuan for 2024 [6]. - The company has a total unsold inventory of approximately 280 billion yuan, with 63% located in economically developed regions and 87% in first- and second-tier cities [6]. - The company plans to accelerate land acquisitions in core first- and second-tier cities, indicating a strategic shift to capitalize on market recovery [6][7].
中国金茂架构调整落定 重点区域总获晋升