核心产品销售崩盘 步长制药困在商誉减值中

Core Viewpoint - The significant decline in performance for the company is primarily attributed to the removal of key products from provincial medical insurance directories and increased market competition, leading to a drastic drop in sales [2][4]. Group 1: Financial Performance - The company has experienced a sharp decline in revenue from its core products, with the income from Gu Hong injection plummeting by 84.89% in 2023, and revenues from Compound Peptide Injection and Compound Brain Peptide Injection decreasing by 52.84% and 55.39% respectively, resulting in a total revenue drop of 1.746 billion yuan [4]. - Cumulative goodwill impairment of 4.536 billion yuan is expected from 2022 to 2024, with remaining goodwill value at 535 million yuan by the end of 2024 [4]. - The company's revenue from the cardiovascular segment is projected to decline by 23.36% in 2024, with gross margin decreasing by 6.96 percentage points to 64.74% [6]. Group 2: Business Operations - The company has faced ongoing scrutiny regarding the safety of traditional Chinese medicine injections, which has led to regulatory challenges and impacted profitability [3]. - Sales expenses for the company reached 4.32 billion yuan in 2024, a decrease of 32.12% year-on-year, but the reliance on marketing and consulting fees remains high, accounting for 93.28% of total sales expenses [7]. - The company has been attempting to diversify its business by entering the medical device sector, but these new ventures have not yet contributed significantly to overall revenue [7]. Group 3: Product Development and Innovation - The company has historically invested less in research and development, with R&D spending in 2024 amounting to 717 million yuan, and a high proportion of capitalized R&D expenses at 51.8% [7]. - The company has initiated several new subsidiaries in 2024, including Shandong Buchang Pharmaceutical and Beijing Boyuan Runbu Pharmaceutical, focusing on cosmetics and chemical drug research, but these efforts have not yet yielded substantial revenue [7]. - The vaccine business has also faced challenges, with the price of a quadrivalent flu vaccine dropping by 37% in 2024 due to centralized procurement [8].