上新20款养生水，盒马怎么争“滔滔不绝”？

Core Insights - Hema is focusing on a diverse range of health-oriented beverages rather than just creating viral products, launching nearly 20 new health water products in collaboration with traditional Chinese medicine brand Li Liang Ji [1][3] - The market shows a demand for health-oriented "water substitutes," with mixed consumer feedback on taste, leading Hema to develop a lighter health water series that has already surpassed popular products in sales [3][4] - The collaboration aims to modernize traditional recipes to better suit contemporary consumer preferences, emphasizing the importance of taste alongside health benefits [4][6] Product Development - Hema has introduced various health water products, including sugar-free teas and health waters, to cater to consumers who may not prefer plain water [1][3] - The new products, such as the Five Juice Drink and Summer Vitality Water, are designed to reduce medicinal flavors while enhancing palatability [4][6] - The company is planning seasonal health water products targeting different demographics, with summer offerings focusing on cooling and autumn/winter products aimed at nourishment [6] Consumer Trends - There is a growing consumer awareness and confidence in traditional Chinese medicine, leading to increased interest in health products that incorporate these principles [6] - Consumers are shifting from basic food and medicine supplementation to a more scientific understanding of traditional Chinese health practices, seeking products with cultural significance and professional backing [6] - Social media plays a crucial role in disseminating knowledge about traditional Chinese medicine, influencing consumer perceptions and experiences with health products [6]