WLY(SZ:000858) Quan Jing Wang·2025-05-09 13:11Group 1 - The company held a performance briefing for the fiscal year 2024 and the first quarter of 2025 on May 9, highlighting the market performance of the eighth generation of Wuliangye [1] - The company implemented a refined market deployment strategy for the eighth generation of Wuliangye, resulting in several highlights: continuous price increase, stable product sales, low social inventory, and a strengthened brand position [1] - Online sales saw significant growth, with the official flagship store's sales increasing by 30% year-on-year, and sales on platforms like JD and Tmall rising by 21% year-on-year [1] Group 2 - The company is focusing on expanding its market among younger consumers by launching products and activities tailored to this demographic, such as the Purple Qi Dong Lai Wuliangye and various themed bottles [1] - A dedicated team has been established to coordinate resources and efforts across departments to enhance the company's appeal to younger consumers [1] - Future initiatives will include product innovations targeting younger consumers through aspects like alcohol content, packaging, and pricing strategies, including the introduction of a 29-degree Wuliangye [2]