永久自行车董事长颜奕鸣：自行车迈向高端化创新 老国货品牌更要适应时代发展

Group 1 - The 2025 China International Bicycle Exhibition in Shanghai attracted nearly 1,600 domestic and international exhibitors, marking a record scale for the event [1] - Notable participating companies included Ji Qi Co., Ltd., Zhonglu Co., Ltd., Ananda, Tuobang Co., Ltd., and Shanghai Phoenix [1] - Zhonglu Co., Ltd.'s subsidiary, Shanghai Forever Bicycle Co., Ltd., showcased its high-end sub-brand "Dragon Brand," which utilizes advanced materials and technologies to enter the high-end market [1] Group 2 - The "Dragon Brand" series includes two original products, "Yinglong" and "Qinglong," set to launch in 2024, with the "Yinglong" winning a gold medal at the China Electric Bicycle Design Competition [1] - The series features a frame valued over 10,000 yuan, breaking the traditional price barrier of around 1,000 yuan for Forever bicycles, showcasing the brand's high-end innovation [1] - Forever Bicycle primarily targets the domestic market through a multi-channel approach, creating a brand matrix across different price ranges to cater to various consumer needs [2] Group 3 - Zhonglu Co., Ltd. announced plans to acquire a 52.87% stake in the well-known bicycle brand Factor, which specializes in high-performance carbon fiber road bicycles [2] - This acquisition aims to enhance Forever Bicycle's brand strength and market competitiveness by leveraging Factor's strong R&D capabilities and established sales network [2] - The company plans to focus on the bicycle industry chain's development, integrating resources to build top-tier carbon fiber bicycle technology and expand high-end models into overseas markets [3] Group 4 - Forever Bicycle aims to cover a full product line for all life stages, including children's bikes, commuting bikes, mountain bikes, and electric motorcycles, while maintaining a competitive price-performance ratio [3] - The company intends to uphold its status as a traditional Chinese brand by meeting consumer demands for quality and service, adapting to market changes [3]