GREE(000651) 每日经济新闻· Mei Ri Jing Ji Xin Wen·2025-05-09 19:21Core Viewpoint - The event highlighted the importance of authenticity in brand building and IP (intellectual property) creation, emphasizing that true value comes from genuine contributions to society and industry standards [1][4][6]. Brand Building and IP Creation - Brand construction and IP development should focus on doing "difficult yet correct" things, avoiding gimmicks and falsehoods [2][6]. - The essence of brand value lies in its character and the soul of its IP, with a strong emphasis on truthfulness [4][5]. Gree Electric's Brand Strategy - Gree Electric's brand presence in the Chinese market is significant, with its chairman, Dong Mingzhu, being a highly recognized entrepreneur [4]. - The company has distributed over 170 billion yuan in dividends to shareholders since its listing in 1996, showcasing its commitment to shareholder value [6]. Commitment to Quality - Gree Electric prioritizes genuine quality over market gimmicks, as demonstrated by its commitment to using copper instead of aluminum in its products, even amid rising copper prices [6]. - The company has introduced a "10-year free repair" policy, reflecting its dedication to consumer responsibility and quality assurance [7].