“非典型房企”得力房产逆势拓储 “宁海神话”能否异地复制？

Core Insights - Deli Real Estate is establishing a dominant position in the real estate market of Ninghai County, Zhejiang Province, with significant land acquisitions and project developments [2][5][6] - The company has invested nearly 1.7 billion yuan in land acquisitions in Ninghai County since 2024, indicating strong financial backing and market confidence [2][5][9] - Deli Real Estate's projects are priced higher than those of local competitors, reflecting its strategic focus on prime locations and strong local demand [4][5][6] Company Overview - Deli Real Estate, backed by the well-known Deli Group, has been involved in the real estate sector for over 20 years, starting in 2004 [2] - The company ranked 15th in the sales ranking of real estate firms in Ningbo City for Q1 2024, with sales amounting to 440 million yuan and an area of approximately 36,000 square meters sold [3] - The average selling price of Deli Real Estate's properties is around 14,000 yuan per square meter, with some projects priced even higher [3][4] Market Position - Deli Real Estate's market dominance in Ninghai County is characterized by its ability to secure prime land and develop projects that cater to local purchasing power [5][6] - The company has a competitive edge over other local developers, such as Ningbo Century Prosperity Aipengsi Real Estate and Ningbo Henghai Weiye Construction, which offer lower-priced projects in less desirable locations [4][5] - The local real estate market is experiencing a shift, with Deli Real Estate's projects remaining relatively expensive compared to the overall market trend [9] Economic Context - Ninghai County's economy is relatively active, with a GDP growth of 4.7% in 2024, reaching approximately 106.8 billion yuan, which supports the local real estate market [6] - The county's manufacturing sector is robust, attracting a stable population and contributing to a solid purchasing power among local residents [6] - The overall housing inventory in lower-tier cities, including Ninghai County, has a long de-stocking cycle of about 30 months, indicating potential challenges for future sales [8][9]