押注越野小众赛道 极石汽车“红海”市场难突围

Core Viewpoint - The company, Jishi Automotive, is facing challenges in the competitive Chinese automotive market, particularly in the niche off-road segment, despite achieving a cumulative delivery of over 10,000 units for its sole model, Jishi 01, after 22 months since its launch [3][5]. Sales Performance - In April 2024, Jishi Automotive's delivery volume reached 1,128 units, but its cumulative retail volume for the year is projected to be only 5,682 units, which is less than 1% of the total off-road SUV market in China [3][5]. - The broader off-road SUV market in China is expected to grow significantly, with a projected sales volume of 764,000 units in 2024, reflecting a year-on-year increase of 87.3% [3][4]. Market Positioning - Jishi Automotive's focus on a niche market may limit its growth potential, as the company has only one product and is competing in a crowded market with high consumer expectations [6][9]. - The pricing of Jishi 01 is relatively high, with the lowest version priced at 299,900 yuan, compared to competitors like Tank 400, which is priced at 285,800 yuan [6]. Strategic Challenges - The company is criticized for its narrow market focus, which may hinder its ability to scale and sustain long-term growth [6][9]. - Jishi Automotive's reliance on external suppliers for core technologies raises concerns about its ability to innovate and maintain a competitive edge in the rapidly evolving electric vehicle market [9]. Future Plans - Jishi Automotive aims to accelerate product development with plans to launch one new vehicle each year from 2025 to 2027, targeting diverse outdoor travel scenarios [9]. - The company is also looking to expand its presence in overseas markets, particularly in the Middle East, where it has achieved a market share of 6% for Jishi 01 [10].