SANQI HUYU(SZ:002555) Xin Hua Wang·2025-05-10 00:21Group 1 - The core viewpoint of the article emphasizes the opportunities and challenges of Chinese gaming companies expanding their brands overseas, particularly through the experience of 37 Interactive Entertainment [2][3] - 37 Interactive Entertainment has been involved in overseas business since 2012, launching over 120 games in more than 200 countries and regions, showcasing significant growth in its international operations [2][3] - The company aims to allow overseas players to experience Chinese games, reflecting the founders' original entrepreneurial vision [2] Group 2 - Challenges in the gaming industry include the vast differences in user preferences across different markets, necessitating a tailored approach rather than a one-size-fits-all product strategy [3] - The company has developed a digital decision-making system based on AI technology and big data analysis to capture regional market preferences, including customized content review mechanisms for different cultural contexts [3] - To enhance user trust and engagement, the company employs a strategy of "premiumization, diversification, and globalization," which includes establishing user feedback channels and forming international teams [3] Group 3 - The digital cultural industry is highlighted as a significant advantage in the global landscape, with gaming serving as a medium for cultural dissemination [4] - The company aims to leverage gaming as a channel to promote Chinese culture globally, thereby increasing brand influence [4] - The "2025 Brand High-Quality Outbound Forum" is part of the World Brand Moganshan Conference, focusing on exploring diverse development paths for brands going overseas [4]