传媒 2026 年 02 月 08 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -29% -14% 0% 14% 29% 43% 58% 2025-02 2025-06 2025-10 传媒 沪深300 相关研究报告 《Moltbook、元宝、Genie3 出圈，继 续布局 AI 社交/游戏/营销—行业点评 报告》-2026.2.2 《AI 入口争夺再升级，继续布局 AI 应用及游戏—行业周报》-2026.1.25 《大模型厂商加速争夺 AI 入口，布局 AI 应用/游戏—行业周报》-2026.1.18 《异环》三测及字节 AI 视频模型惊艳，继续布局游 戏/多模态 AI 应用 ——行业周报 方光照（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 《异环》三测反响热烈，《小镇》《超自然》运营活动不断，继续布局游戏 《异环》是完美世界基于虚幻 5 引擎开发的二次元都市题材开放世界游戏，于 2026.2.4 国内开启删档计费测试（三测），反响热烈，截至 2026.2.8，官网预约 量超 2000 万，TapTap 预约量 486 万，期待值达 9.0，2 ...

每经AI快讯，2月6日，游戏概念午后活跃，完美世界涨停，三七互娱、迅游科技、游族网络、恺英网 络跟涨。 （文章来源：每日经济新闻） ...

Investment Rating - The report maintains a "Positive" outlook for the gaming industry [5] Core Insights - The application of AI in the gaming industry is transitioning from B2B to B2C, with expectations for sustained capacity and traffic growth for evergreen games on the B2B side, while B2C games with high daily active users (DAU) are expected to see significant increases in both content and DAU through user co-creation driven by natural language AI game engines [3][12] - The report highlights the importance of companies with advantages in gaming channels and large DAU products, such as Tencent Holdings, Xindong Company, Century Huatong, Giant Network, and NetEase, as well as those with key project reserves like 37 Interactive Entertainment and Perfect World [3][12] Summary by Sections 1. AIGC and Policy Resonance Driving High Growth in Gaming Revenue - In 2025, China's gaming industry sales revenue is projected to reach 350.8 billion, with an 8% year-on-year growth, significantly outperforming the retail sector's 3.7% growth [15] - The AI-driven evergreen games are extending their lifecycle, with major titles like "Honor of Kings" and "Crossfire" achieving historical highs during the Spring Festival [15] 2. Trends in the Gaming Industry for 2026 - AI game editors are beginning to deliver results, with a long-term positive outlook for platform-based companies [29] - A price war is expected to restart in 2026, with low ARPU games showing stronger resilience against macroeconomic headwinds [38] - The revival of PC games is deepening, with an increasing proportion of cross-platform products [45] 3. Investment Recommendations - Companies with advantages in channels and large DAU products are highlighted, including Tencent Holdings, which is expected to see significant growth from its AI engine-driven games [60][61] - Other companies to watch include Xindong Company, Giant Network, and Kyeing Network, each with promising projects and growth potential [60][61]

Group 1: Core Insights - The content industry is rapidly reflecting technological changes, with AI beginning to reshape it by 2025 [2][3] - Emerging content forms like AI comic dramas (漫剧) are rapidly developing, with significant financial growth, while traditional content sectors like gaming are also benefiting from AI [3][4] Group 2: AI Comic Dramas - AI comic dramas, a new content form derived from short dramas, have seen explosive growth due to AI technology, with daily consumption on Douyin surpassing 20 million yuan, a 568% increase from the previous half-year [4] - The AI comic drama industry is projected to reach a scale of 20 billion yuan by 2025, exceeding one-third of the traditional film industry [4] - The development of AI comic dramas has outpaced that of short dramas, achieving a production rate of 300 to 500 episodes per day by July 2025, comparable to traditional animation [10] Group 3: Future Expectations for AI Comic Dramas - The industry is expected to see a significant increase in both quantity and quality in the first half of 2026, with anticipation for blockbuster hits [12][13] - The emergence of high-quality content is expected to drive further demand and competition within the AI comic drama sector [14][16] - The potential for international expansion is noted, with AI comic dramas likely to have advantages in overseas markets due to lower trial costs and cultural accessibility [18][19][20] Group 4: Gaming Industry Insights - AI has permeated the entire game production process, with a notable increase in the number of games utilizing generative AI on platforms like Steam [6][22] - Major gaming companies are focusing on practical applications of AI to enhance efficiency rather than exploring fully AI-native games [23][24] - The gaming industry is currently more concerned with extending the lifecycle of existing games rather than solely developing new AI-native games [26] Group 5: IP Development in Gaming - Game IP development is seen as a crucial strategy for attracting new players and fostering long-term emotional connections with brands [27][28] - The integration of IP into games is viewed as a natural evolution, enhancing the cultural significance and emotional resonance of games [26][28]

智通财经APP获悉，东方证券发布研报称，谷歌DeepMind开放世界模型Genie3的实验性研究原 型"Project Genie"，允许用户创建、编辑并探索虚拟世界。当前无需过度担忧海外Genie3等通用世界模 型，游戏商用潜力极低，即使是未来对于时长支持增长，Genie3判断可能仅能支持有限的剧情向游戏， 而无法很好支持无限时长延申的大型多人在线游戏。AI游戏编辑器开始兑现增长，拥有大DAU平台的 企业，尤其是能与自研AI引擎相结合的企业，有望获得未来AIGC游戏平台的入场券。 东方证券主要观点如下： 事项：北京时间2026年1月30日凌晨，谷歌DeepMind开放了世界模型Genie3的实验性研究原型"Project Genie"，允许用户创建、编辑并探索虚拟世界。同时在1月30日晚，心动公司、TapTap平台创始人黄一 孟在各大平台同步开启直播，正式官宣一款新产品"Taptap制造"。 国内AI游戏编辑器的技术路径已具备落地商用条件 以心动、腾讯为代表的国内厂商，其技术实现路径核心在于拆解游戏生产环节、AI模拟程序员的部分 生产工作，通过将AI输出的资产封装至通用硬编物理引擎，实现AI3D引擎能力与传 ...

Investment Rating - The report maintains a "Buy" rating for several companies in the media sector, including Giant Network, Perfect World, and Kuaishou, among others [5][36]. Core Insights - The media industry showed a slight increase of 0.21% from January 26 to February 1, 2026, outperforming the Shanghai Composite Index, which decreased by 0.44% [12]. - The advertising and marketing sub-sector led the gains with an increase of 4.70%, while other segments like publishing and digital media saw declines [12]. - Significant developments in AI applications and gaming are highlighted, with Tencent's "Yuanbao" app reaching the top of the Apple App Store's free chart [2][17]. Market Performance - The media industry (Shenwan) increased by 0.21% during the specified period, while the Shanghai Composite Index decreased by 0.44% [12]. - The advertising and marketing sector led with a 4.70% increase, while publishing, digital media, gaming, and television broadcasting experienced declines of -0.75%, -1.31%, -1.94%, and -3.66% respectively [12]. Industry Key Data - AI Applications: Tencent's "Yuanbao" app achieved significant download growth, reaching 22.23 million downloads, with a notable 97.76% increase week-on-week [2][17]. - Gaming: The top five mobile games on iOS included "Honor of Kings" and "Peacekeeper Elite," with "Supernatural Action Group" surpassing 10 million daily active users [3][19]. - Film: The total box office for domestic films reached 283 million yuan, with "Zootopia 2" leading the weekly box office [28][30]. Investment Recommendations - The report emphasizes a positive outlook on AI applications and cultural exports, recommending focus on gaming, IP, short dramas, marketing, and publishing sectors [5][36]. - Specific companies highlighted for investment include Giant Network, Kuaishou, and Mango TV, among others [5][36].

来源：环球网 此外，三七互娱依托"城市合伙人"身份，通过多元创新的玩法，让城市文化传播从"说教式"转变为"沉 浸式游玩"。一方面，企业携手陈艾森推出全运主题城市宣传片《广州，有运行》，以"迎全运、接好 运"为创意内核，借助AI技术让游戏中的主角和陈艾森沿羊城地标一路"寻宝"，以新潮形式为十五运会 助力。另一方面，三七互娱联动广州市交通运输局开展"绿动全运 悦动广州"双IP交通公益行活动，将 古典汴梁雅致韵味与现代全运热血活力融入市民出行场景，打造"文化与体育融合展厅"；联合广州邮政 推出"粤聚迎全运，掌柜乐同邮"纪念典藏礼盒，以广府"以水为财，花开富贵"吉祥寓意结合游戏IP形 象，打造兼具城市情怀与国家级盛事纪念价值的特色藏品。 AI赋能方面，三七互娱依托自研行业大模型"小七"打造的城市合伙人智能助手，可实时解答城市文旅、 广州城市合伙人项目相关疑问，以7×24小时不间断的专业响应，为城市服务注入科技活力。 未来，企业将坚守"城市合伙人"责任，立足数字文化与AI技术优势，从四方面持续发力、深化合作：一 是深耕智慧城市服务，推动"城市合伙人智能助手"功能转型，拓展至城市政务咨询、公共文化导览、企 业政策解读等多 ...

Investment Rating - The report maintains a positive outlook on the media and internet industry, particularly highlighting the growth potential driven by AI applications and content quality [1]. Core Insights - The media and internet industry index rose by 17.94% in January 2026, outperforming the Shanghai and Shenzhen 300 index, which increased by 1.65% [6][8]. - The film industry experienced a significant decline in box office revenue, with January 2026 box office at 1.965 billion yuan, down 69.15% year-on-year and 47.08% month-on-month [16][18]. - The gaming industry saw record-high user revenue, with actual sales revenue reaching 350.789 billion yuan in 2025, a year-on-year increase of 7.68% [30][34]. - The advertising market grew by 5.4% year-on-year in 2025, with notable increases in sectors such as telecommunications and personal goods [16]. - AI applications are rapidly advancing, with companies like Zhihui and Minimax listing in Hong Kong, indicating a strong market interest in AI commercialization [1][4]. Market Dynamics - The media industry index showed a strong performance in January 2026, with all sub-sectors experiencing growth, particularly advertising marketing, which rose by 35.73% [7][8]. - The film industry is expected to see a rebound in February 2026 due to the release of new films during the Spring Festival [25][29]. - The gaming market continues to expand, with a user base of 683 million, marking a historical high [30][34]. Sub-industry Data Tracking Film Industry - January 2026 saw a total of 41 films released, with a box office champion being "Zootopia" at 423 million yuan, accounting for 21.5% of the total box office [16][26]. - The average ticket price in January 2026 was 38.84 yuan, down 17.45% year-on-year [18]. Gaming Industry - The domestic mobile gaming market generated 257.076 billion yuan in revenue in 2025, a 7.92% increase year-on-year [30][34]. - The number of approved domestic game licenses increased significantly, with 177 games approved in January 2026, indicating a stable supply for the market [42][44]. Advertising Industry - The advertising market's total expenditure increased by 5.4% in 2025, with significant growth in sectors like telecommunications and IT products [16].

Moltbook 引发关注 ——传媒互联网行业周报 [Table_Summary] 报告要点： 市场表现 2026.1.26-2026.2.1，传媒行业（申万）+0.21%，同期沪深 300+0.08%， 上证指数-0.44%，深证成指-1.62%，创业板指-0.09%，恒生科技指数 -1.34%。细分行业来看，广告营销涨幅领先+4.70%，影视院线+2.49%， 出版/数字媒体/游戏/电视广播分别-0.75%/ -1.31%/-1.94%/-3.66%。 [Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报、月报 2026 年 02 月 04 日 [Table_Title] 元宝登顶 APP Store 免费榜， 行业重点数据及动态更新 （1）AI 应用：2 月 1 日，腾讯"上元宝，分 10 亿"活动正式开启， 腾讯元宝冲入国内苹果免费榜第一， Deepseek/豆包/腾讯元宝/千问 七 麦 数 据 最 近 一 周 预 估 IOS 端 下 载 量 分 别 为 22.23/209.91/159.59/90.39 万 次 ， 环 比 分 别 -6.87%/- 0.09%/+97. ...

分析师 1: 各位领导，大家晚上好。我是天风证券传媒分析师王子杰今天我们这个 TMT 周会的主题 是国内外 AI 年报分析展望。接下来有请我们所长海清总先为大家进行一个分享。 分析师 2: 包括微软这些，对吧，这个代表性的都是 Meta 对吧，这些都是超预期的，就是基本开支 都是超预期的，所以对于算力的投入仍然是坚定不移，而且是超预期的这个警惕。我们可 以看到北美仍然是非常乐观。所以对应的我们也看到在海外算力公司的业绩上，比如说像 闪迪呀，也是非常爆表，对吧这个超预期。已经预期很高了，仍然在大超预期，所以海外 算力的这个业绩也很突出。那么当然我们又回到国内公司的海外算力公司，标地站，天孚 通信，对吧，来看到业绩低于预期，但是股价利空出尽就一路往上涨。 然后搞 CPU，现在很活跃。所以这个阶段是偏炒主题，所以你看，现在业绩虽然低于预期， 没关系，你炒主题，对吧？CPU 很强势，对吧？这个照样能够大涨。那么另外一方面，就 是像海外创业的新易盛，计算业绩其实超预期，尤其新易盛大超预期，结果，对吧，这个 也是遭遇了回调，就是因为这个阶段其实是偏这个主题的一个阶段。所以有业绩，而且 26 年的业绩，25 年业绩，大家可 ...