2025“看见中国汽车”品牌向上发展专项行动特别策划活动启动

Core Viewpoint - The launch of the "2025 China Automotive Brand Upward Development Special Action - 'National Car New Direction, Expanding New Chapters Overseas' Documentary Activity" signifies a strategic initiative to enhance the global presence of Chinese automotive brands amidst complex global political and economic conditions [1][3]. Industry Overview - Chinese automotive companies are increasingly globalizing, establishing R&D centers and factories abroad, and focusing on "technology export + localized production" to build a local industrial chain ecosystem [3][4]. - In the first quarter of 2025, China exported 1.42 million vehicles, a year-on-year increase of 7.3%, with passenger car exports at 1.178 million (up 6.1%) and commercial vehicle exports at 242,000 (up 13.1%). Notably, new energy vehicle exports reached 441,000, marking a 43.9% increase [3]. Special Action Initiative - The "Brand Upward Development Special Action" has been ongoing since 2021, promoting the creation of Chinese automotive brands and has become a significant platform for collective brand activities in the industry [4][7]. - The initiative aims to transition the Chinese automotive industry from "following and catching up" to "leading in technology" and from "price competition" to "value creation" [7]. Documentary Activity - The documentary will feature five representative Chinese automotive brands: Hongqi, Changan, Chery, BYD, and Foton, focusing on their achievements in Southeast Asia, Europe, Africa, South America, and the Middle East [6][8]. - The content will highlight the contributions of these brands to local automotive industries and their global development stories, enhancing the image and influence of "Chinese automobiles" on the world stage [6][8]. Brand Participation - The initiative has received strong participation from mainstream automotive companies, with significant events like the "Consulate General Visits Shanghai Auto Show" showcasing the latest achievements of Chinese automotive brands [7]. - Each participating brand has set ambitious goals for overseas market investments and sales, with Changan aiming for over $10 billion in overseas investments by 2030 and BYD achieving market leadership in several regions [10][11]. Growth and Achievements - Chery has exported to over 110 countries, with a focus on localized manufacturing and R&D to meet diverse global consumer needs [9]. - BYD has become a market leader in regions like Hong Kong and Singapore, with its new energy vehicles entering over 110 countries [10]. - Hongqi has seen a compound annual growth rate of 151% in overseas sales, establishing itself as a symbol of "Chinese luxury cars" in various international markets [12]. - Foton has been the top exporter of commercial vehicles in China for 14 consecutive years, aiming for 300,000 exports by 2030, with 30% being new energy products [12].