“权利结构”被撼动：小米汽车被群殴是必然

Core Viewpoint - The controversy surrounding Xiaomi is not merely about a carbon fiber hood but reflects a deeper disruption of the power structure within the automotive industry, particularly affecting new energy vehicle brands [1][9]. Group 1: Xiaomi's Market Position - Xiaomi has invested less than 10 billion to develop a luxury vehicle that competes across the mid-to-high-end market within three years, challenging the established high-margin practices of competitors [3][11]. - The launch of the Xiaomi SU7 has been perceived as a direct threat to traditional players in the market, as it undermines the narrative that high barriers to entry exist in the automotive sector [11][19]. Group 2: Competitive Response - Competitors have engaged in a coordinated information warfare campaign, using selective feedback and emotional appeals to undermine Xiaomi's reputation, portraying it as a safety risk [7][9]. - The backlash against Xiaomi is fueled by the fear of losing market share to a brand that emphasizes value and customer engagement, contrasting with the high-priced offerings of established brands [9][14]. Group 3: Consumer Perception - Despite the negative publicity, actual consumers are not perceiving significant product flaws, viewing the criticism as a sign of Xiaomi's growing influence and market heat [16][18]. - The upcoming launch of the Xiaomi Yu7 is expected to attract similar scrutiny, but this may also serve to enhance its market visibility and desirability [16][19].