“过路站”升级为激活消费“流量密码” “交通+农文旅商”解锁发展新业态

Core Viewpoint - The transformation of highway service areas into tourist destinations is gaining momentum, with examples like the Chengkan Service Area in Anhui and the Linyi Service Area in Shandong showcasing this trend. These areas are evolving from mere transit points to cultural and recreational hubs that enhance the travel experience and stimulate local economies [1][9][12]. Group 1: Chengkan Service Area - The Chengkan Service Area has been upgraded to include comprehensive facilities such as mother-baby rooms, hot water rooms, and shower facilities, along with a hotel [1]. - After renovations, the service area now features improved connectivity to the Chengkan scenic area, reducing the travel distance from 25 kilometers to just 1.5 kilometers [3]. - The service area has become a popular destination, with traffic during the May Day holiday reaching 90,000 vehicles, a year-on-year increase of over 40%, and a nearly 50% increase in visitor numbers to the Chengkan scenic area [11]. Group 2: Linyi Service Area - The Linyi Service Area has transformed into a cultural and leisure destination, featuring a total building area of nearly 30,000 square meters, designed to create a scenic experience for travelers [12]. - The service area offers upgraded facilities, including star-rated public restrooms and a dedicated resting area for truck drivers, enhancing the overall service quality [14]. - During the May Day holiday, the Linyi Service Area recorded a traffic volume of 75,000 vehicles, a 36% increase year-on-year, and a 17% increase in revenue [16]. Group 3: Other Notable Service Areas - The Changsha Bay Service Area in Guangdong has become a cultural landmark with its unique "whale" design, hosting various activities that promote local consumption [19][23]. - The service area features performances of traditional fishing songs, creating an engaging atmosphere for travelers [21]. - The integration of agricultural and cultural elements in service areas, such as the Changsha Bay Service Area, is shifting the focus from "transit economy" to "destination economy" [23].