XIAOMI(HK:01810) Di Yi Cai Jing·2025-05-10 05:18Core Viewpoint - Xiaomi's high-end model SU7 Ultra is facing backlash from over 300 prospective owners due to alleged false advertising regarding the carbon fiber dual air duct hood, leading to demands for a no-penalty return policy [1][4]. Group 1: Customer Complaints - Many SU7 Ultra prospective owners believe that the advertised features of the carbon fiber dual air duct hood do not match the actual product, which they claim is merely decorative [2][4]. - A group of SU7 Ultra prospective owners has formed a rights protection group to advocate for a no-penalty return policy, expressing dissatisfaction with Xiaomi's compensation plan [1][5]. Group 2: Xiaomi's Response - On May 7, Xiaomi publicly apologized and offered a compensation plan, which includes a limited-time option to switch back to an aluminum hood for undelivered orders and a points system for those who have already received their vehicles [3][5]. - Xiaomi's initial marketing claimed that the carbon fiber hood was a functional upgrade, but the company later stated that it only partially provides airflow and cooling benefits, which has led to confusion among consumers [3][4]. Group 3: Product Details and Market Performance - The SU7 Ultra was officially launched on February 27, priced at 529,000 yuan, and aims to be the "fastest" four-door production car, with over 10,000 pre-orders already received [6]. - The vehicle features Xiaomi's advanced electric motor system and is designed for high-performance use, including track capabilities [6].