WLY(SZ:000858) Xin Hua Cai Jing·2025-05-10 05:25Core Insights - Brand Finance released the "2025 China Brand Value Top 500" list, highlighting the development trends and market changes of Chinese brands over the past year [2][3]. Company Performance - Wuliangye's brand value reached $27.78 billion in 2025, with a growth rate of 7.3%, marking nine consecutive years of positive growth [2]. - The brand strength index (BSI) for Wuliangye improved to 91, earning the highest AAA+ brand strength rating, showcasing its strong brand power [2]. - In 2024, Wuliangye achieved total revenue of 89.175 billion yuan, a year-on-year increase of 7.09%, and a net profit attributable to shareholders of 31.853 billion yuan, up 5.44% [3]. - For Q1 2025, Wuliangye reported revenue of 36.94 billion yuan, a 6.05% increase year-on-year, and a net profit of 14.86 billion yuan, growing by 5.8% [3]. Industry Contribution - The Yangtze River Economic Belt contributed 18% of the brand value to the top 500 brands in China, with 11 out of 14 liquor brands originating from this region, totaling a brand value of $105.1 billion [3]. - Wuliangye is recognized as a representative brand from the Yangtze River Economic Belt, maintaining positive brand value growth [3]. Brand Management and Strategy - Wuliangye's chairman, Zeng Congqin, ranked 14th in the "2025 China Brand Guardians Top 50," reflecting industry recognition of his brand management capabilities and strategic vision [4]. - The Brand Guardians Index emphasizes the correlation between effective brand leadership and corporate growth, highlighting the importance of strategic foresight and business acumen [4]. - Wuliangye has enhanced its internal growth dynamics through product structure optimization, innovative marketing, and international market expansion, continuously deepening brand development [4]. Future Outlook - Wuliangye plans to prioritize brand building, uphold its "He Mei" value proposition, and strengthen cultural confidence through improved cultural communication systems and innovative expressions of Chinese aesthetics [5].