纵览网丨胖东来玉石销售火爆，消费者热情高涨

Core Viewpoint - The recent surge in sales of Hetian jade at Pang Donglai is attributed to a combination of public interest, regulatory support, and the company's proactive measures to manage demand and maintain consumer trust [2][5][9] Group 1: Sales Performance - Pang Donglai's Hetian jade sales have been exceptionally strong, with reports indicating that products are selling out quickly, leading to a shift to an online appointment system for purchases [2][5] - From January to April 2025, Pang Donglai sold 4,177 pieces of Hetian jade, generating sales of approximately 29.59 million yuan, with an average gross margin not exceeding 20% [5] Group 2: Regulatory Support - The sales of Hetian jade by Pang Donglai have been validated by the local market supervision authority, confirming compliance with regulations and enhancing consumer confidence [5][9] - The investigation revealed that all products were properly priced and sourced, further solidifying the trust consumers have in the brand [5] Group 3: Consumer Response - Consumer sentiment towards Pang Donglai's jade products is largely positive, with many willing to pay a premium for perceived quality, although high demand has made purchasing difficult for some [6][7] - The company's commitment to customer satisfaction is reflected in its return policy, which allows for refunds without fees if customers have concerns about quality or pricing [5][6] Group 4: Brand Image and Challenges - Despite facing challenges from a similarly named competitor, Pang Donglai has taken steps to mitigate any potential damage to its brand image through timely communication and actions [6][7] - The incident with "Pang Dou Lai" has raised some concerns, but the company's proactive measures have helped maintain its reputation for integrity and quality [6][9] Group 5: Future Outlook - The success of Hetian jade sales not only boosts Pang Donglai's economic performance but also enhances its brand recognition and influence in the retail sector [9] - The company's approach serves as a model for other retailers, emphasizing the importance of integrity and quality service in achieving sustainable growth [9]