国外节日礼物订单进入订购旺季 中国商家“危中寻机”拓展全球市场

Core Viewpoint - Yiwu is a major global hub for the export of foreign holiday gift products, accounting for nearly 80% of the global market share, with a significant increase in orders this year compared to last year [1][6]. Group 1: Market Dynamics - Yiwu International Trade City is experiencing a peak season for foreign holiday gift orders, with many foreign buyers actively purchasing products [3]. - The city has a complete production, sales, and packaging supply chain for holiday gift items, offering a wide variety of products including toys, holiday apparel, and decorations [4]. - Despite complex international trade conditions, many vendors in Yiwu report an increase in order volumes, particularly from South America, the Middle East, and Europe [6][12]. Group 2: Vendor Strategies - Vendors are adapting to the changing market by diversifying their client base, with less than 10% of orders coming from U.S. clients, thus mitigating risks associated with reliance on a single market [8]. - Some vendors have shifted from only accepting large orders to a more flexible approach to accommodate varying demand [6]. - Product innovation and the introduction of new designs are key strategies for vendors to enhance competitiveness and attract more foreign buyers [12][14]. Group 3: Emerging Markets - Orders from Central American countries such as Mexico, Chile, and Ecuador have been on the rise, indicating growth in these markets [10]. - The implementation of a 240-hour visa-free transit policy has significantly boosted orders from South America, helping to fill gaps left by the U.S. market [14]. - Yiwu businesses are actively exploring new markets in ASEAN, Central and Eastern Europe, and Latin America through participation in overseas exhibitions and the establishment of cross-border e-commerce platforms [14].