兴业银行南宁分行点燃文旅消费“兴”活力

Core Viewpoint - The tourism and cultural economy is thriving, and financial institutions have significant opportunities to contribute by enhancing financial support for the industry [1] Group 1: Financial Support for Tourism - During the "May Day" holiday, tourist attractions in Guangxi experienced a surge in popularity, supported by financial institutions [2] - The bank provided a loan of 3 million yuan to support the operation of a sailing project, ensuring smooth service for tourists [2] - The bank has customized financial service plans to support emerging tourism sectors, providing 10 million yuan in loans for facility upgrades at the "Ocean Window" scenic area [4] Group 2: Investment and Financing - The bank has actively utilized its investment banking advantages to help tourism enterprises expand market scale and upgrade services, raising credit funds [5] - As of the first quarter of 2025, the bank has underwritten 26 bonds for Guangxi tourism enterprises, mobilizing 13.2 billion yuan in financing [6] Group 3: Hotel and Accommodation Support - The bank has provided over 330 million yuan in loans to hotel projects in various scenic areas, including 100 million yuan to two hotels in Yangshuo, Guilin [8] - This financing aims to develop high-end tourism accommodations that integrate ecological vacationing, cultural experiences, and wellness [8] Group 4: Consumer Engagement Initiatives - The bank has launched promotional activities around dining and tourism, issuing over 50,000 discount vouchers to stimulate consumer spending [8] - These initiatives include special offers tailored to local dining habits, enhancing the synergy between food and tourism [8]