合力打通“渠道关” 外贸企业“敢创新”“练内功”突围拓展多元市场

Core Insights - The article discusses the challenges faced by foreign trade enterprises in transitioning to domestic sales while highlighting the efforts made by Huzhou, a major foreign trade city in Zhejiang, to overcome these difficulties [1] Group 1: Market Expansion Efforts - Huzhou is actively working to expand its domestic market, with a focus on addressing the obstacles encountered by foreign trade companies [1] - A recent event aimed at promoting foreign trade products for domestic sales attracted over 100 companies, exceeding initial expectations of 70 [4] Group 2: Channel and Standardization Challenges - The local business department is identifying companies facing export challenges and is collaborating with e-commerce platforms to provide hands-on guidance for entering the domestic market [7] - A significant issue is the lack of unified standards, which the Huzhou Business Bureau and Market Supervision Bureau are addressing by offering one-on-one support for companies seeking "three-same" certification (same line, same standard, same quality) [7] Group 3: Innovation and Product Development - Companies are encouraged to leverage core technological advantages to navigate the ongoing market challenges, with examples of successful innovation in product development [9] - A green home products company is capitalizing on the "trade-in" policy for consumer goods by increasing its research and development efforts to attract more customers [11]