江苏银行打造“金融+健康”个人服务新模式

Core Viewpoint - Jiangsu Bank is actively engaging in the promotion of sports and health, showcasing its commitment to social responsibility and economic support through various initiatives and sponsorships in the sports sector [1][2][3][4]. Group 1: Sports Sponsorship and Community Engagement - Jiangsu Bank is the title sponsor of the Jiangsu Provincial Urban Football League, featuring 13 teams from various cities, emphasizing its focus on sports health and community engagement [1]. - The bank is also sponsoring the first Jiangsu Football Development Key City Competition in the second half of 2024, aiming to promote football reform and increase participation in the sport [2]. - In addition to football, Jiangsu Bank supports various sports events such as marathons and cycling, leveraging its financial resources to enhance public health and economic development [2]. Group 2: Financial Services and Consumer Engagement - Jiangsu Bank is extending its financial service chain through sports and health initiatives, offering sports consumption vouchers during events like the Nantong Marathon to encourage public participation [3]. - The bank has issued over 5 million yuan in travel, cultural, and merchant consumption subsidies since the beginning of 2024, enhancing consumer engagement in sports and daily life [3]. - The "Beautiful Life Festival" series of activities has been launched to provide discounts and benefits to over 20 million app users, improving the overall well-being of the community [3]. Group 3: Development of Pension Financial Services - With the increase in life expectancy in China, Jiangsu Bank is focusing on pension financial services, addressing the growing demand for quality of life and health management among the elderly [4]. - The bank has developed the "Su Yin Pension Financial" brand, creating a comprehensive service system that includes exclusive cards, wealth management, and specialized services for the elderly [4]. - As of the end of Q1 this year, Jiangsu Bank has 114 branches recognized as "Civilized and Standardized Service Elderly-Friendly Branches," ranking first among joint-stock banks and city commercial banks in the province [4].