SYG(300740) 华夏时报· Hua Xia Shi Bao·2025-05-10 08:17Core Viewpoint - The beauty and personal care sector is experiencing significant upward momentum, driven by strong domestic consumption and strategic efforts from companies to enhance their competitive positioning [3][5]. Industry Performance - The "Beauty and Personal Care" sector index reached a new high of 945.83 points on May 9, after recovering from a low of 756.20 points in early April [4][5]. - The sector's growth is supported by government policies aimed at boosting consumption and expanding domestic demand, alongside the ongoing development of both online and offline sales channels [5][6]. Company Highlights - Major companies in the sector, such as Marubi Biotechnology, Water Sheep Co., and Betaini, have seen significant stock price increases recently, with Marubi's stock rising by 22.55% and Water Sheep's by 15.45% as of May 9 [6]. - Marubi Biotechnology reported a revenue of 2.97 billion yuan for 2024, marking a year-on-year growth of 33.44%, with its main brand contributing 69.24% of total revenue [7]. - Water Sheep Co. experienced a revenue decline of 5.69% to 4.24 billion yuan in 2024, with a significant drop in net profit by 62.63% [8][9]. - Betaini's revenue for 2024 was 5.736 billion yuan, a 3.87% increase, but net profit fell by 33.53% [10][11]. Market Dynamics - The competitive landscape is intensifying, with domestic brands gaining market share due to their high cost-performance ratio and refined operations [5][6]. - The differentiation in channel flow and brand competition is becoming more pronounced, with leading domestic brands expected to maintain their market leadership through a combination of brand strength, channel strategy, product quality, and operational efficiency [5][6].