广东茂名罗非鱼出口受阻，企业积极转内销！电商、商超、餐饮齐发力

Core Viewpoint - The export value of tilapia from Maoming, Guangdong reached 2.44 billion yuan last year, but this year, many processing enterprises are facing a decline in export orders due to the imposition of tariffs by the United States, prompting them to shift focus to the domestic market [1][3]. Group 1: Impact of Tariffs - The imposition of tariffs by the United States has led to a significant reduction in export orders for tilapia processing enterprises, with most U.S. orders currently on hold [5][9]. - The decline in export orders is not only affecting the enterprises but also impacting the purchase prices for tilapia, creating uncertainty for many farmers [7]. Group 2: Shift to Domestic Market - In response to the decreased export orders, the company is shifting its sales focus from overseas to the domestic market, where consumer awareness of tilapia is relatively low [9]. - The company has initiated collaboration with e-commerce platforms to enhance market recognition and has established a procurement plan worth tens of millions for domestic sales [11]. - Currently, domestic sales account for approximately 35% of the company's total sales, with plans to increase this share to around 50% [14].