河南文旅投资集团马春明：打造文旅品牌要有跨界思维

Group 1 - The core viewpoint emphasizes the importance of government guidance, enterprise leadership, and social participation in building cultural tourism brands [3] - The cultural tourism industry is being positioned as a pillar industry, with a GDP contribution target exceeding 5%, indicating significant growth potential [3] - The younger generation, particularly the "Z generation," is becoming the main consumer force in tourism, highlighting the need for businesses to focus on their demands and preferences [3][4] Group 2 - Collaboration with media, including traditional and new media, is essential for expanding the influence of cultural tourism brands [4] - High-quality management and service are critical for the survival and success of the cultural tourism industry, as evidenced by successful tourist destinations [4] - The Henan Cultural Tourism Investment Group, established in March 2022, has achieved a 3A credit rating, making it the only provincial-level tourism enterprise in Henan to receive this recognition [4]