浙江十年来培育“品字标”企业5328家

Core Viewpoint - Zhejiang province is transforming from a "manufacturing powerhouse" to a "brand stronghold" through the establishment of the "Pinzi" brand system, which has nurtured 5,328 enterprises and issued 7,268 certifications since its inception [1][2]. Group 1: Brand Development - The "Pinzi" brand system was created to address the challenges faced by Zhejiang's manufacturing sector, which was often labeled as "cheap" in the international market [1]. - Zhejiang has developed a brand standard system that combines "domestic first-class and international advanced" standards, resulting in the creation of 3,923 "Zhejiang Manufacturing" standards [2]. Group 2: Certification and Internationalization - A brand recognition system has been established that includes "market certification and self-declaration," with the formation of the "Zhejiang Manufacturing International Certification Alliance" involving 14 domestic and international certification bodies [2]. - As of now, 649 international "Pinzi" certificates have been issued, covering 46 countries and regions, which has facilitated nearly $150 billion in exports [2]. Group 3: Future Directions - Zhejiang aims to implement quality enhancement initiatives and elevate the "Pinzi" brand's cultural and innovative attributes, focusing on building a credit-based "Zhejiang Boutique" cultivation system [3]. - The province is committed to transitioning from "Chinese manufacturing to Chinese creation" and enhancing the quality and standard leadership of brand construction [3].